News- New Zealand “Study shows big events can boost sport participation”

by C. H. Wilson, Jr. on February 22, 2014


Credit: New Zealand Olympic Museum


“When New Zealand triathlete Hamish Carter won gold at the 2004 Athens Olympics it provided a spark for more Kiwis to get involved with the sport.

Now Massey University research is showing how all sports could benefit from higher participation rates if they offer major competitive events and develop sound infrastructure to support them.

That same year, the Manawatu Triathlon Club hosted the youth triathlon series I Tri’d the Tri and attracted 300 participants over three events. Eight years later, numbers are up 400 per cent for adults and more than tenfold for children.

In the past decade, major national triathlon events have been adapted at a regional level and clubs have employed Sport New Zealand’s organisational development tool, encouraging a wide range of demographics to get involved.”

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